Stop Telling Your Kids To Get Off Their Phones. They Might Just Be Doing This…And It’s So Amazing, You’ll Want To Watch Twice.

Sick of kids always being on the phone? This brilliant commercial from Apple turns everything on its head. It’s the story of a kid whose nose is buried in his phone, while the family sleds, bakes cookies, has snowball fights and enjoys each other’s company.

But it turns out he wasn’t watching videos on Vine or playing Candy Crush. You’ll have to take a minute out of your day to find out what he was doing. Trust us. It’s pure magic.

CREDITS: Original video produced by Apple.