Renowned author Stephen King once wrote in his novel 11/22/63 that “We never know which lives we influence, or when, or why.” This statement holds especially true in our digital age of social media. Our profiles, our thoughts, our perspectives, and our experiences hold great power and influence in the world. Ordinary people have the potential to become eminent paradigms.
Influencers: you’ve heard about them. You’ve seen their posts on social media. You’ve lived vicariously through them or wished to become like them. Yet is becoming a successful travel influencer possible these days? Can the endeavor truly lead to growth and opportunity? With the right mindset, patience, motivation, and effort, you may just become an awe-inspiring globetrotter. Read on for a general guide on how to become a travel influencer.
Don’t Sit Back: Timing Is Everything
Influencing is a saturated market with high competition, making the stakes just as high. As the world opens to travel again, you need to choose whether to dip your toe in or dive in deep. Those who are successful in this craft oftentimes quit their day jobs to focus solely on cultivating a travel brand. Prepare to invest time and money into the enterprise—it’s a true business venture.
Time is a gift we cannot ever get back. Before taking the leap, verify this is what you desire to do. If life is a piece of cake, travel influencing is a huge slice to take. Things don’t magically change overnight. You need to devote hours of work hard and invest in quality equipment and key vlogging gear. Get started as soon as you can to see a return in your efforts. You’ll never find out if you don’t go now or soon.
Differentiate Yourself: Take On a Niche
When you look at the big picture, influencing is a special form of marketing. In marketing, you need to differentiate yourself to stand out from the rest of the crowd. Influencers tend to get a bad rapport for appearing as carbon copies of each other in platform space. The best influencers are those who take on a unique, one-of-a-kind perspective on travel and its old-school appeals and emerging trends.
Still curious about how to become a travel influencer? Keep in mind that connection is the foundation of growth. To attract, develop, and build a core audience, you need to find a like-minded niche to focus on during your travels. Expand on this pivotal topic or subject over time and relate to it throughout your posts. Consistency and authentic communication bear significant meaning.
Stay Authentic: Be Open and Malleable
As an influencer, you shouldn’t just desire fame and fortune; instead, share experiences and thoughts in the hope of inspiring and connecting with others. One of the deepest human desires is to make one’s life matter. Becoming a digital nomad illustrates that the world is full of possibilities and adventures around the corner—if you put yourself out there and stay open to wherever life takes you.