If you have been put in charge of running a fundraising campaign, you may feel overwhelmed at the prospect, especially if you have never fulfilled a similar role before. There are so many
specifics that need to be taken care of that it can be difficult to know where to start. If you have never run a fundraising campaign before, you may be worried about what needs to be done to ensure it turns out a success and earns you the most money possible for your non-profit organization. This blog is here to give you some useful pointers on how to run a successful fundraising campaign:
1. Leadership
The first and most crucial element of any fundraising campaign is to be a good leader. You’re essentially the individual responsible for starting up and running the event and encouraging others to get onboard. You need to ensure you have a clear focus on the project and have plenty of energy and enthusiasm on your part to build momentum around the campaign.
You’ll also need to decide how much money you’re intending to raise to meet a certain goal. This figure needs to be realistic but leave you with a substantial profit once expenses have been deducted.
2. Choose a unique fundraising idea
To make as much money as possible for your chosen non-profit organization, you need to think about unique fundraising ideas that will be of interest to a certain target audience. There are hundreds of ways you can make money for charity, including head shaves, bake sales or even extreme sports or marathons. However, you could even consider brick engraving if you own a premises that is of interest to the public. This fundraiser involves giving donators the chance to have their name engraved on a brick they purchase, with the profits being donated to charity.
3. Make it easy to action
There’s nothing worse than someone having a keen interest to donate to a cause but having difficulty making the payment. You need to ensure the donating process is as easy as possible to prevent losing public interest in your campaign. If you’re planning on running the campaign online, the donating process should be completed in a matter of clicks. You can achieve this by:
- Adding a ‘donate’ button on email marketing newsletters
- Sharing your fundraising page across your social media accounts
- Make your fundraising page mobile-friendly
If you wish to collect information from your supporters, include any surveys or questionnaires after the donation page to prevent causing any inconvenience.
4. Marketing
It’s difficult to get the message of your campaign out to the public if you don’t market it accurately. Therefore, you need to come up with a successful marketing strategy that draws attention to your campaign. One idea would be to film a campaign video in which you can explain more about the charity you’re raising funds for and the fundraising idea. This quickly allows people to understand exactly what the campaign entails and how they can take part.
